Experience framework

A guiding system developed by Canna Curious Wellness

 

The Experience Framework™ (EF) helps consumers confidently navigate cannabis based on how they want to feel—not confusing strain names or THC percentages. It organizes all products into three intuitive categories based on effect, dosage, and user intent.

 


The Three Experience Categories

CategoryTHC RangePurposeIdeal ForExample ProductIntended Effect
Wellness0–10%Gentle relief & functional supportNew users, wellness seekers, older adultsComfort Blend (~9.5%)Menstrual comfort, soothing relief
Lifestyle10–20%Balanced enjoyment & clarityCasual users, creative professionals, busy livesPerspective (~16%)Presence, emotional connection
Recreational20%+Potent, intense effectsExperienced users, social nights, bold highsCalifornia Octane (~22%)Grounding, centering clarity

 


The Behavioral Science Behind EF

At its core, the Experience Framework™ is grounded in behavioral science.
Using the Theory of Planned Behavior and real consumer feedback, Canna Curious identifies how people actually want to feel—whether that’s calm, clear, social, or pain-free—and designs products to meet those goals.

Every product is:

  • Crafted with terpene and cannabinoid research

  • Labeled by intended effect for easy decision-making

  • Offered in approachable formats that reduce stigma and confusion

This approach transforms cannabis from a confusing menu of strain names and THC numbers into a consumer-first system of choice and clarity.

 


Why the Experience Framework™ Matters

Cannabis shopping can feel overwhelming. Menus packed with strain names and potency percentages leave many consumers—especially wellness-minded and older adults—confused and underserved.

The Experience Framework™ was designed to make cannabis shopping:

  • Simpler — products grouped by effect and intention, not jargon.

  • Clearer — transparent explanations of cannabinoids, terpenes, and outcomes.

  • More personal — cannabis tailored to real goals like sleep, stress relief, social ease, or focus.

 

How It Helps You

  • Shop by how you want to feel — calm, uplifted, focused, or relaxed.

  • Understand what’s inside — clear explanations of cannabinoids & terpenes.

  • Skip the overwhelm — no more decoding strain names or raw THC numbers.

  • Find your fit faster — explore products aligned with wellness, lifestyle, or recreational goals.

  • Feel confident and in control — cannabis that supports your body, mood, and mindset.

 

It’s not just about getting high—it’s about getting clear.


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